Google Ads and positioning. Below you will find a comparison of both indicated marketing activities. We will also tell you which of the services our customers prefer. Positioning or Google Ads – which will be better for your website Positioning improves the visibility of the website for selected phrases in natural search results, and the Google Ads campaign is an advertisement that is displayed both in the search engine and on the websites of Google's partners. Therefore, before you decide which form of marketing you choose, familiarize yourself with their five basic features.
The listed features are therefore the differences between them. Here they are: Promotion costs To choose the right monthly Google Ads budget, you should consider the average Mexico WhatsApp Number List number and type of search phrases, competition and the goal you want to achieve. However, it is up to you to decide how much you will spend on promoting your company. The cost of positioning is individual. We offer several billing models, and the positioning valuation is carried out taking into account several factors, e.g. the number and type of keywords, business goals, or even the SEO status of the website itself.
Actions taken as part of positioning bring effects that are visible only after several months of work, so it should be taken into account that the return on investment will not be immediate. What's more, at the very beginning of cooperation, it is difficult to estimate what budget will allow you to achieve the desired effect. Promotion duration The Google Ads campaign generates traffic to the website only when it is running and the ad is displayed in the search engine. If there are no funds in the campaign account or the campaign is disabled - the site immediately loses visibility and paid search traffic.