Responding to trends With Google

This is therefore always smart to write multiple advertisements per ad group when setting up your account (or of course later if you already have an account). This way you can start testing perfectly with the best performing and (possibly) benefit from these learnings in other ad groups. Ads it is perfectly possible to respond to trends. Consider, for example, seasonal trends where you want to push certain products in your webshop. A great opportunity to discover trends is by using Google Trends.

With this tool from Google you can recognize excellent patterns and see how a certain search volume is distributed in the year. google trends This is also possible with the Keyword Planner of Google Ads where you can distinguish the volume per month. For example, you know that when first the phone number list same leaves start to fall from the trees, leaf blowers can become extra relevant. At that moment you want to be present in the search results and/or the display network with your leaf blower range. Applying RLSA Remarketing Lists for Search Ads, or RLSA, is an interesting option to go a little deeper into your optimizations than usual. Remarketing through the Google Display Network is probably not unfamiliar to you.

The same principle, approaching the target group again after they have visited your website, is also possible in the search results. How? Well, as follows, for example, a visitor came in on the keyword 'Buy a Bosch washing machine' and clearly shows that he has a purchase intention for this specific product. If the visitor does not proceed to purchase and does start searching in the search engine again, it is possible to have a more prominent presence via RLSA. After all, you already know what the intention is and that he or she is familiar with your website. It is now possible to adjust bids to specific keywords, for example when the visitor starts searching more generally with 'buy a cheap washing machine.